Case Study
Amgen Canada Sales Meetings, 2003-2007
Mission Impossible? Not for Equicom.
In 2002, Amgen Canada set a goal most people would consider lofty, if not impossible; to grow the Company’s revenue by a factor of 10, from $50 to $500 million in just five short years.
Amgen’s plan to accomplish this dramatic rise in revenue was to focus on the science behind its products and how they could be used to safely serve the thousands of Canadian patients suffering from serious illnesses like anemia, neutropenia, rheumatoid arthritis and psoriasis.
Our challenge at Equicom was to produce a series of compelling campaigns that not only underscored Amgen’s growing success, but also helped motivate its staff and reinforce their commitment to achievement.
Using a comprehensive suite of tools including scripts, videos, presentations and a website, we worked closely with Amgen to produce nine national sales meetings and three product launches, each with its own theme and message for each year from 2003 to 2007.
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