Case Study
Skye Resources
Mandate: full service investor relations program
Date: 2005 to 2007
From junior to emerging mid-tier nickel producer
Skye Resources is an emerging mid-tier nickel producer in a sector that has traditionally been dominated by very large multinational producers. In this demanding environment, Skye has assembled a seasoned, technically sophisticated management team and acquired the rights to an established lateritic nickel project (the Fenix project) in Guatemala. In 2005, Skye engaged Equicom to craft and communicate key messages to investors about the superior quality of its management team and newly acquired asset. The market was receptive to the opportunity to participate in a smaller, growth-oriented investment alternative such as Skye. Additionally, the Company made strong progress in its development, highlighted by the release of its feasibility study in September 2006. As a result, Skye’s access to capital has been enhanced and its market capitalization has risen significantly.
Program highlights:
- Managed communication program and market expectations as the company grew from junior status to mid-tier, near term producer
- Created identity program and supporting collateral material
- Organized broker and analyst road shows
- Helped company obtain analyst coverage
- Organized analyst site tours
- Assisted company with road show communications needs during $80 million financing
- Provided strategic counsel regarding media relations in Canada and Guatemala (site of mine)