Case Study
CML HealthCare Income Fund (CML)
Mandate: full service investor relations program
Date: 1997 to present
From utility to growth
CML has grown from a small public community-based Ontario Laboratory business into one of Canada’s largest business trusts. In the fall of 1996, CML (under the name Canadian Medical Laboratories) completed its initial public offering and was immediately faced with the challenges of being a public company. In early 1997, CML retained Equicom to implement a comprehensive program. Since that time, the Company has completed several acquisitions, converted its core business to an income trust, spun-off a pharmaceutical business and completed an approximately $400 million secondary offering of units. The integration of an effective long-term communications plan with the successful execution of its business strategy has resulted in the appreciation of its market capitalization from $80 million in 1997 to more than $1.3 billion today.
Program highlights:
- Repositioned lab business to growing healthcare services organization
- Increased analyst coverage
- Improved media presence and profile
- Acted as outsourced investor relations department providing all administrative functions such as news release dissemination, SEDAR filing, database management, webcasting, etc.
- Dramatically reduced management’s time expended on IR related activities
- Provided a fully integrated program that includes the production of all financial communications and collateral materials including: annual reports, website, investor presentations, etc.
- Have continued to advise the company on event-driven communications strategies and best practices