Strategic Services
Messaging
Equicom believes that effective messaging is critical to driving a successful IR program. A market message forms the basis of any IR strategy and once properly defined, is used in a consistent manner in a variety of tools to convey an accurate and compelling story.
Equicom works with its clients to define high-retention messages that manage expectations and clearly identify market position, expected milestones and overall potential, giving the investment community context and balance to make informed investment decisions.
Perception Audits
At regular junctures, Equicom recommends conducting perception audits of relevant buy and sell-side participants to determine if your Company's story is well understood. The information gathered from these surveys can be extremely useful in augmenting messages or understanding how key stakeholders are valuing the business.
Ongoing Capital Markets Counsel
Critical to the success of Equicom’s investor relations programs are the unique IR strategies that are customized to meet each client’s capital markets objectives. Each strategy has a 12 month scope and defines key tactics to achieve each objective.
In addition, Equicom is available as a strategic resource on an ongoing basis for any capital market situation, including:
- Financing strategies
- Generating analyst coverage
- Setting milestones
- Managing expectations
- M&A and crisis communications
Investment Community Roadshows
Roadshows are invaluable in elevating awareness for public companies, setting expectations on the street and outlining corporate objectives, while also providing an effective forum for feedback and follow-up. It is important that the street is watching and aware of your Company’s progress to ensure you receive a fair market valuation when major milestones are achieved.
As part of an overall investor relations program, Equicom organizes quarterly meetings with members of the professional investment community (i.e. analysts, corporate finance professionals, institutions, and investment advisors).
Equicom has formed unparalleled relationships within the North American investment community. Our offices in Toronto, Montreal and Calgary and our regular presence in the United States support this relationship network.
Feedback
It is important that the management and Board of every publicly traded company continue to receive feedback from the investment community in order to better understand the perceptions and expectations of existing and potential investors. Equicom is in constant contact with the investment community and provides feedback following each investor meeting detailing market perceptions, expectations, questions and concerns.
Broker Relations
Equicom’s Broker Relations division seeks to increase client visibility and recognition in the capital markets, and to facilitate fair market valuation. The group is in contact with investment advisors across the country and provides these professionals with objective information on Equicom clients while receiving important feedback on how Equicom clients are perceived by the investment community.
The Broker Relations division is active in booking client roadshows and operates TSX/Equicom ‘On the Radar’, Canada’s premier monthly showcase program providing public companies with an opportunity to present their stories to the professional investment community in Canada’s main financial centres.
Financial Media Relations
Active financial media relations support the overall objectives of any investor relations program by creating wider awareness of a company’s business strategy, products and results.
Equicom uses realistic practice sessions and provides objective feedback, coaching clients in techniques that effectively impart key messages to the audience and ensure that the media interview is used as an effective communications platform.
Strong relationships with sector-specific journalists and all major national media outlets, including the National Post, the Globe and Mail, BNN (formerly ROBtv), CTV Business Newsnet, CBC Newsworld, Reuters and Bloomberg, support media-specific client initiatives. In addition, relationships have been established with French language media outlets in the province of Quebec.
Click here to view our Financial Media Relations Fact Sheet.